Lumine Est Shinjuku : Tokyo Shopping Paradise 1

JR Vacation

If I only have time for 1 shopping mall in Tokyo, my all-time favourite Lumine Est Shinjuku would definitely be THE ONE due to the following reasons:

• The only major shopping mall in Tokyo which closes at 10pm. Most shopping malls in Tokyo close between 8pm-8.30pm. So an extended closing time is a MAJOR bliss~~~.???
• Lumine Est Shinjuku has a wide variety of mid-range shopping boutiques and include almost all the popular brands. So you can easily see the latest fashion trend and have the convenience of attacking all brands under 1 roof!
• They have 8% tax exemption for tourists and you can combine your tax-free refunds at their tax-free refund counters located on level B1 or level 6, and there are both Mandarin and English speaking staff available. This is a bonus as it means you can save the time that boutique staff takes to do tax refund at their respective shops (which some staff can take quite a while to process this…) and just rush to the tax-free counter before 2159 hours. ? However, do note that to be eligible for tax-refund, you have to spend a minimum of 5,001 yen (excluding taxes) in 1 shop.
• Lumine Est Shinjuku is located just outside or in fact, connected to JR Shinjuku station, the busiest train station in the world! Shinjuku is also the most populated and one of the popular tourist destination in Tokyo.
  Convenience level rating = ⭐⭐⭐⭐⭐

Lumine Est Shinjuku is owned by JR East and is located at Shinjuku Station East Exit. It has 10 floors of shops, which you can easily spend 1 full day. Women’s and men’s fashion, cosmetic, beauty & relaxation, interior furnishing, household goods are located on level B1, B2, 1  to 6, and restaurants are located on level 7 & 8.

Floor directory in English: http://www.lumine.ne.jp.e.sq.hp.transer.com/pdfguide/est_f.pdf

Do take special note that there are two other shopping blocks – Lumine 1 & Lumine 2 located outside Shinjuku Station South exit. They also belong to the Lumine Group but house different brands and labels. Do not confuse Lumine 1 & Lumine 2 with Lumine Est, which is located outside East exit. 

A quick preview of some popular boutiques found in Lumine Est Shinjuku. Note that all these photos are taken in Summer and the boutiques are categorized based on the style of clothes they carry.

(A) Very feminine, Gu-Niang style (flowery prints, pastel colours etc)
(B) Less feminine, neutral style

Lumine Est Shinjuku price range guide:

(A) Upper mid-range ($$$$) –  Example: SGD100 and above for a blouse
(B) Lower mid-range ($$$) – Example: SGD60 for a blouse
(C) Upper low-range ($$) – Example: SGD40 for a blouse
(D) Low-range ($) – Example: SGD25 and below for a blouse

(A) Women’s Fashion: Very Feminine, Gu-Niang Style (Flowery prints, pastel colours etc)

A1) Shop Name: tocco closet (Recommended by JR Vacation)
Location: Level 4
Website: http://www.tocco-closet.co.jp/
Target market: Twenties, Thirties.
Price range: $$ – $$$

A2) Shop Name: ASTORIA ODIER (Recommended by JR Vacation)
Location: Level 4
Website: http://www.asutoria.co.jp/b_odier/index.html
Target market: Twenties, Thirties.
Price range: $$- $$$

A3) Shop Name: Amelier MAJESTIC LEGON (Recommended by JR Vacation)
Location: Level 2
Website: http://amelier.jp/
Target market: Twenties, Thirties.
Price range: $$$

A4) Shop Name: evelyn
Location: Level 3
Website: http://evelyn.tokyo.jp/pc/
Target market: Twenties, Thirties.
Price range: $$$

A5) Shop Name: Auntie Rosa
Location: Level 3
Website: http://www.auntierosa.com/
Target market: Twenties, Thirties.
Price range: $$$

A6) Shop Name: RedyAzel by Honey Bunch
Location: Level 3
Website: http://redyazel.com/
Target market: Twenties, Thirties.
Price range: $$$ – $$$$

A7) Shop Name: MIIA
Location: Level B1
Website: http://miia.jp/
Target market: Twenties, Thirties.
Price range: $$$ – $$$$

A8) Shop Name: RENAI KEIKAKU
Location: Level B1
Website: http://www.renaikeikaku.jp/
Target market: Twenties, Thirties.
Price range: $$$ – $$$$

A9) Shop Name: titty & Co.
Location: Level B1
Website: http://tittyandco.com/
Target market: Twenties, Thirties.
Price range: $$$ – $$$$

A10) Shop Name: dazzlin
Location: Level B1
Website: http://dazzlin.jp/en/
Target market: Twenties, Thirties.
Price range: $$$ – $$$$

A11) Shop Name: Jill by Jillstuart (Recommended by JR Vacation)
Location: Level B2
Website: http://www.jillbyjillstuart.jp/
Target market: Twenties, Thirties.
Price Range: $$$$

JR Vacation says: They do not sell Jill by Jillstuart cosmetics here. Though their clothes are priced $$$$, they do carry casual T-shirts in summer and their shoes are quite reasonably priced at around SGD110 per pair. Bags are from SGD150 onwards.

A12) Shop Name: WILL SELECTION 
Location: Level 4
Website: http://willselection.com/
Target market: Twenties, Thirties.
Price Range: $$$$

A13) Shop Name: MISCH MASCH
Location: Level 4
Website: http://www.mischmasch.jp/
Target market: Twenties, Thirties.
Price range: $$$$

A14) Shop Name: MERCURYDUO (Recommended by JR Vacation)
Location: Level B1
Website: http://brand.mercuryduo.com/en/
Target market: Twenties, Thirties.
Price range: $$$$

A15) Shop Name: BE RADIANCE
Location: Level B1
Website: http://www.beradiance.jp/
Target market: Twenties, Thirties.
Price range: $$$$

A16) Shop Name: Lily Brown Tokyo Boutique
Location: Level 1
Website: http://www.lily-brw.com/
Target market: Late Twenties, Thirties and above.
Price Range: $$$$

 

(B) Women’s Fashion: Less Feminine, Neutral Style

B1) Shop Name: Heather (Recommended by JR Vacation)
Location: Level 2
Website: http://heather-diary.jp/
Target market: Twenties, Thirties.
Price Range: $$ – $$$

B2) Shop Name: Lowrys Farm
Location: Level 2
Website: http://www.dot-st.com/lowrysfarm/
Target market: Twenties, Thirties.
Price Range: $$ – $$$

B3) Shop Name: one after another NICE CLAUP (Recommended by JR Vacation) 
Location: Level 2
Target market: Twenties, Thirties.
Website: http://www.niceclaup.jp/
Price Range: $$ – $$$

B4) Shop Name: Archives
Location: Level 2
Website: http://archives-net.com/
Target market: Twenties, Thirties.
Price Range: $$$

B5) Shop Name: ViS  (Recommended by JR Vacation)
Location: Level 2
Website: http://www.visjp.com/
Target market: Twenties, Thirties.
Price Range: $$$

B6) Shop Name: Ray Cassin
Location: Level 3
Website: http://www.raycassin.jp/raycassin/
Target market: Twenties, Thirties.
Price Range: $$$

B7) Shop Name: E hyphen world gallery  (Recommended by JR Vacation)
Location: Level 2
Website: http://www.ehyphen.jp/
Target market: Twenties, Thirties.
Price Range: $$$

B8) Shop Name: earth music & ecology creative store (Recommended by JR Vacation)
Location: Level 3
Website: http://www.earth1999.jp/
Target market: Twenties, Thirties.
Price Range: $$$

B9) Shop Name: DHOLIC
Location: Level B1
Website: https://www.dholic.co.jp/
Target market: Twenties, Thirties.
Price Range: $$$

B10) Shop Name: more than words
Location: Level 2
Website: http://www.alicia-blog.com/brand/morethanwords
Target market: Twenties, Thirties.
Price Range: $$$ – $$$$

B11) Shop Name: Rew de Rew
Location: Level 4
Website: http://rewderew.com/
Target market: Twenties, Thirties.
Price Range: $$$ – $$$$

B12) Shop Name: Supreme.la.la 
Location: Level 4
Website: http://www.supreme-lala.jp/
Target market: Twenties, Thirties.
Price Range: $$$ – $$$$

B13) Shop Name: CECIL McBEE
Location: Level B1
Website: http://cecilmcbee.jp/
Target market: Twenties, Thirties.
Price Range: $$$ – $$$$

 

(C) Bags, Shoes and Accessories

C1) Shop Name: Passage Mignon (Recommended by JR Vacation)
Location: Level 2
Website: https://www.world.co.jp/passage-mignon/
Target market: Twenties, Thirties.
Price Range: $ – $$$

JR Vacation says: Do note that their bags are of synthetic leather and proper storage is required in Singapore, otherwise the bags will “peel”.

 

C2) Shop Name: SMIR NASLI (Recommended by JR Vacation)
Location: Level 2
Website: http://smirnasli-store.com/
Target market: Twenties, Thirties and above
Price Range: $ – $$$$

JR Vacation says: SMIR NASLI carries a wide range of handphone accessories and bags from casual to formal style. Authentic leather bags are also available. Again, note that synthetic leather bags and proper storage is required in Singapore, otherwise the bags will “peel”.

C3) Shop Name: ORiental TRaffic (Recommended by JR Vacation)
Location: Level 3
Website: http://www.orientaltraffic.com/
Target market: Twenties, Thirties and above
Price Range: $$$ – $$$$

JR Vacation says: ORiental TRaffic shoes are made in Japan. As such, the premium quality commands a higher price. Beautiful and stylish designs! 

C4) Shop Name: STACCATO 
Location: Level B1
Website: http://www.staccato.com/eng/#.WDGUD9J96DU
Target market: Twenties, Thirties and above
Price Range: $$$ – $$$$

 

(D) Cosmetics, Household Goods

D1) Shop Name: @cosme store (Recommended by JR Vacation)
Location: Level B2
Website: http://cosmestore.net/ (Japanese), https://www.cosme.com/en/ (English)
Target market: All age groups
Price Range: $ – $$$$ as they carry a wide range of products.

JR Vacation says: This is an amazing shop that sells popular cosmetic and skincare products, which are raved and ranked by Japanese users on the well-known online forum and shopping website – @cosme. As this website boost high credibility, you can be assured of the quality of products sold here.

D2) Shop Name: salut! (Recommended by JR Vacation)
Location: Level B2
Website: http://www.salut-web.jp/news/
Target market: All age groups
Price Range: $$ – $$$$ as they carry a wide range of products.

JR Vacation says: The place to go to for Japanese style household products and small furniture at middle-range pricing. 

D3) Shop Name: PLAZA (Recommended by JR Vacation)

Location: Level 4
Website: https://www.plazastyle.com/
Target market: All age groups
Price Range: $$-$$$$

JR Vacation says: Do visit PLAZA for their wide range of quirky and fun products, cosmetics and even Disney merchandise! A great place to buy gifts for friends and family.  

D4) Shop Name: Kiki&Lala~Yumeseiun Omoiyariboshi~ 
Location: Level 3
Website: http://www.sanrio.co.jp/shop/sh7004110/
Target market: All age groups
Price Range: $-$$$$

JR Vacation says: A must visit for all Kiki&Lala fans~~~~!

D5) Shop Name: 3COINS (Highly recommended by JR Vacation)
Location: Level 3
Website: http://www.3coins.jp/
Target market: All age groups
Price Range: $

JR Vacation says: 3COINS is best low-range household shop to visit in Japan. It carries a wide variety of products and they are all priced at 300 yen only (SGD4). The quality of products are also better than DIASO. Highly recommended! ???  

Lumine Est Shinjuku

Address: Japan, 〒160-0022 Tokyo, 新宿区Shinjuku, ３−３８−２
Directions: Take train to JR Shinjuku Station, go to East Exit.
Telephone: 03-5269-1111
Operation hours:
Shopping: 11am to 10pm (Weekdays), 10.30am – 10pm (Saturday, Sunday, Public Holidays)
Restaurants: 11am to 11pm Daily
Website: www.lumine.ne.jp/est

Happy Shopping~~~~~~~~~ ?????

~ JR Vacation~